TORONTO – Drake just dropped a bombshell track referencing Bitcoin – and it's blowing up crypto Twitter. In his new song "What Did I Miss?" the rap superstar compares unreliable friends to Bitcoin's rollercoaster moves with the line: "could be down this week, then I'm up next week."
"I look at this sh*t like a BTC. Could be down this week, then I'm up next week,"
The timing couldn't be sharper. One Month before the song's release, Drake had wagered $750,000 in Bitcoin on underdog cricket team Royal Challengers Bengaluru. a bet potentially netting him $1.3 million. For an artist with 146 million Instagram followers, this isn't just a lyric. It's a cultural earthquake.
Why Bitcoin's Pop Culture Moment Matters
Drake's comparison cuts deeper than casual name-dropping. By framing Bitcoin through human unreliability, he achieves what crypto CEOs have struggled with for years: making blockchain emotionally resonant. As Gizmodo noted, this transforms cryptocurrency from "internet money" into a universal metaphor for resilience.
The Drake Effect: More Than Memes
This isn't Drake's first crypto flex:
- 2022: Gifted rapper Kodak Black $300K BTC "for no reason"
- 2024: Shared Michael Saylor's "Bitcoin is digital gold" rant to 146M Instagram followers
- 2025: Won $2.3M backing Chiefs after $1M+ in sports bet losses
But while past actions centered on gambling, embedding BTC in art shifts the needle. Rap lyrics immortalize ideas and this one reframes volatility as natural, even empowering.
Behind the Bars: Betrayal, Beef, and Blockchain
The song lands as Drake processes his brutal feud with Kendrick Lamar. In "What Did I Miss," he sidesteps direct retaliation, instead targeting turncoat associates while weaponizing crypto's core narrative: down cycles precede comebacks.
"You switched on the guys and supported a hater... What's the getback for n****s? It's TBD"
Gambler's Paradox: When Volatility Pays
Drake's Stake.com partnership reportedly earns him $180 million yearly. His high-stakes crypto behavior includes:
- $2.3M Super Bowl win after $1.15M Bitcoin wager
- $615K boxing bet victory on Joshua vs. Ngannou
- $750K IPL cricket bet won $1.3m
This volatility mirrors his lyric making Bitcoin relatable to fans who've never owned crypto. As analyst @DzambhalaHODL tweeted: "Drake just took Bitcoin mainstream."
The Bigger Picture: Crypto's Slow-Burn Mainstreaming
Unlike cringe worthy celebrity crypto ads, Drake's integration feels organic because:
- His Stake deal lets him gamble while promoting no forced "revolution" messaging
- Bitcoin serves his artistic needs (volatility ≈ betrayal)
- Young, global fans are crypto's ideal adopters
What's Next?
As Bitcoin trades near $104K, Drake's lyric could ignite FOMO. But the real win is metaphor: comparing friends to an asset that "could be up next week" positions Bitcoin as the ultimate comeback story not magic internet money. For a Billion Dollar artist, that's a flex no diamond Ledger can touch.