MicroStrategy Intensifies Bitcoin Bet with $740 Million Purchase
(July 21, 2025)
Business intelligence firm MicroStrategy (NASDAQ: MSTR), rebranded as @Strategy, has acquired an additional 6,220 Bitcoin for $739.8 million, according to an SEC filing published Monday. The purchase executed at an average price of $118,940 per BTC marks the company’s latest move in an aggressive accumulation strategy that’s reshaped corporate treasury management.
With this transaction, MicroStrategy’s total Bitcoin holdings now stand at 607,770 BTC, valued at approximately $71.77 billion. The company’s average purchase price remains $71,756 per Bitcoin, generating $28.16 billion in unrealized profits as Bitcoin trades near $120,000.
The Saylor Blueprint
CEO Michael Saylor’s conviction in Bitcoin as "digital property" continues driving the company’s strategy. MicroStrategy has added 149,855 BTC in 2025 alone, leveraging capital markets through stock offerings and convertible notes. The firm now holds more Bitcoin than the combined reserves of 140 other public companies tracked by BitcoinTreasuries.net.
"MicroStrategy isn’t just holding Bitcoin, it’s engineering a financial transformation," said TD Cowen analyst Lance Vitanza, who recently raised MSTR’s price target to $680.
Market Ripples and Risks
The purchase coincides with Bitcoin’s July surge to $123,000, fueled by institutional adoption and spot ETF inflows. MicroStrategy shares have outperformed both Bitcoin and the S&P 500 this year, climbing 55% year-to-date.
Yet risks persist. The company’s low cash ratio (0.66) and heavy debt exposure make it vulnerable to Bitcoin volatility. Accounting shifts under ASU 2023-08 now require quarterly profit adjustments based on BTC price swings a double-edged sword that added $12.7B to Q1 earnings but could reverse rapidly.
Corporate Adoption Accelerates
MicroStrategy’s success has ignited a corporate Bitcoin movement. Companies like GameStop and Genius Group recently allocated portions of their treasuries to BTC, while asset managers like Vanguard gain indirect exposure through MSTR shares.
Saylor’s thesis remains unchanged: "Bitcoin is the strongest hedge against monetary inflation." With 607,770 BTC 2.9% of Bitcoin’s finite supply MicroStrategy’s bet continues rewriting corporate finance playbooks worldwide.