MicroStrategy has intensified its Bitcoin treasury strategy with a landmark $2.46 billion purchase of 21,021 BTC, executed at an average price of $117,256 per coin. This acquisition, confirmed in an official press release on July 29, 2025, elevates the company’s total Bitcoin reserves to 628,791 BTC equivalent to approximately 3% of Bitcoin’s finite 21 million supply.
The enterprise software pioneer now holds $74.26 billion in Bitcoin against a cumulative investment of $46.1 billion, translating to an unprecedented $28.18 billion in unrealized profits. MicroStrategy’s aggressive accumulation strategy, spearheaded by Executive Chairman Michael Saylor since 2020, has established the firm as the largest corporate holder of Bitcoin globally. This latest move signals unflinching confidence in Bitcoin’s long-term value despite purchasing near all-time highs.
| period | Purchased | Average Price | Holdings | Overall Average Price |
|---|---|---|---|---|
| Between July 28, 2025 and July 28, 2025 | 21,021 | $117,258 | 623,701 | $73,277 |
| Between July 14, 2025 and July 20, 2025 | 6,220 | $118,940 | 607,770 | $71,756 |
| Between July 7, 2025 and July 13, 2025 | 4,225 | $31,118.27 | 601,580 | $71,268 |
Market analysts highlight that MicroStrategy’s stock has effectively become a leveraged proxy for Bitcoin exposure. The company funded recent acquisitions through convertible debt offerings and capital markets activity, amplifying both potential upside and balance-sheet risks. With its average buy at $73,277 per BTC, 37% below current prices. The firm’s treasury strategy continues defying conventional corporate finance paradigms.
The purchase arrives amid growing institutional adoption of cryptocurrency as a treasury reserve asset. MicroStrategy’s unwavering commitment underscores Bitcoin’s maturation from speculative asset to institutional-grade store of value, though critics note extreme volatility and regulatory uncertainties persist. The company’s press release reaffirmed Bitcoin’s role as a hedge against currency debasement.
Strategy Official Press Release - Read Here
Microstrategy bought 6,220 BTC between July 19th to July 21st - Read more Here